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MILLION DOLLAR AGENT MASTERCLASS
Welcome to Million Dollar Agent!
Start With Why
Module One: Introduction to the 7 Qualities of a Million Dollar Agent
Module 1.1: Intro to the Million Dollar Agent Framework (2:54)
Module 1.2: Knows the Market and Leverages Passions (2:22)
Module 1.3: Personal Branding and Community Engagement (1:46)
Module 1.4: Creating Client Experiences (1:41)
Module 1.5: Respects Ethics and Facilitates Negotiations (1:59)
Million Dollar Agent Quality Survey
Million Dollar Agent Playbook
Activity #1: Preview 10 Homes
Usefulness and Reflection
Module Two: Know The Market
Module 2.1: "Knows the Market" (2:30)
Module 2.2: How to Tell The Rational/Emotional Story to a Buyer/Seller (2:23)
Module 2.3: History & Trivia Aspects (4:34)
Module 2.4: Architectural/Construction Aspects (4:11)
Module 2.5: Interior Design Aspects (4:58)
Module 2.6: Landscape Design Aspects (2:48)
Case Study: Know Your Market
Knowledge Check: Knows the Market
Activity #2: Justifying An Asking Price
Usefulness Survey and Written Reflection
Module Three: Leverage Your Passions
Module 3.1: Leverage Your Passion (3:25)
Module 3.2: Josh's Four Passions (3:27)
Module 3.3: Food/Wine Passion (3:37)
Module 3.4: Art/Design Passion (3:01)
Module 3.5: Travel Passion (2:25)
Module 3.6: Fashion Passion (2:56)
Knowledge Check
Activity #3: Complete a Million Dollar Agent Passion Map
Activity #3: Extra Credit
Usefulness Survey and Written Reflection
Module Four: Build a Personal Brand
Module 4.1: Builds a Personal Brand (1:57)
Module 4.2: Being a Trusted Advisor (2:19)
Module 4.3: Use Your Passions to Establish Credibility (4:00)
Module 4.4: Organize Work and Time to Be Reliable (4:04)
Module 4.5: Use Passions to Enhance Intimacy (4:55)
Module 4.6: Client-Orientation vs Self-Orientation (3:22)
Luxury Geographic Farming
Attract High End Leads Each Week
Knowledge Check
Activity #4: Write a Personal Branding Statement
Activity #4: Extra Credit
Usefulness and Reflection
Module Five: Engage The Community
Module 5.1: Engages the Community (1:19)
Module 5.2: Four Aspects of Community Engagement (5:30)
Module 5.3: Personal and Extended Community Networks (3:51)
Module 5.4: Your Role as a Thought Leader (3:19)
Module 5.5: Using Media to Engage (2:59)
Knowledge Check - Engages the Community
Activity #5: Create a Community Network Map
Activity #5: Extra Credit
Usefulness and Reflection
Module Six: Create an Emotional Experience
Module 6.1: Emotional and Rational Experiences (3:22)
Module 6.2: Educational Aspects of a Real Estate Experience (2:51)
Module 6.3: Entertainment Aspects of a Real Estate Experience (2:56)
Module 6.4: Esthetic Aspects of a Real Estate Experience (3:40)
Module 6.5: Escapist Aspects of a Real Estate Experience (4:47)
Knowledge Check
Activity #6: Analyze a Seller, Buyer, or Agent Experience
Usefulness and Reflection
Module Seven: Create a Rational Experience
Module 7.1: Elements of a Rational Experience (2:00)
Module 7.2: Platform and Matching Theatre (6:36)
Module 7.3: Street and Improv Theatre (3:51)
Module 7.4: Five Act Marketing Consultation (6:04)
Tour A $19 Million Dollar Listing
Knowledge Check
Activity #7: Script a Seller, Buyer, or Agent Experience
Usefulness and Reflection
Module Eight: Respect Ethics
Module 8.1 Ethical Decision Making Model (2:54)
Module 8.2 How Ethics Shape Your Life (2:44)
Module 8.3 Creatively Expressing The Truth (1:41)
Module 8.4 Disclose Disclose Disclose (1:36)
Module 8.5: Build a Better Reputation Than Your Competition (3:19)
Knowledge Check
Activity #8: Analyze An Ethical Situation Faced By An MDA
Usefulness and Reflection
Module Nine: Facilitating Negotiations and Closing Deals
Module 9.1 Practice Principled Negotiations (2:00)
Module 9.2 8-figure Negotiation Tactics (4:45)
Module 9.3 Four Ways To Negotiate (1:45)
Module 9.4 Negotiating Your Commission (3:13)
Module 9.5 Getting The Deal Closed (4:39)
Knowledge Check
Activity #9: Developing Your Negotiation Strategy
Usefulness and Reflection
Module Ten: Million Dollar Business Model
Module 10.1 The Most Valued Leadership Skill (5:40)
Module 10.2 Building a Scalable Real Estate Business (2:34)
Module 10.3 That's A Wrap! (2:15)
Knowledge Check
Usefulness and Reflection
Case Study: Know Your Market
CaseStudyKnowYourMarket.pdf
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